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The first thing users see is the design. Web Design is going to publish new articles regularly to clarify some popular concepts about it and reveal to you some guides on how to create a good-looking desktop or mobile product.

When modern design is an important part of the website

Previously, web design was understood exclusively as visual elements, but now user convenience has come to the fore. The designer’s work also includes competent information structuring and analytics. The high-quality design is a combination of different elements, which should help users consume content. We are going to share with you some tricks and secrets about how to facilitate the interaction with your web-resource or mobile application for users.

Unfortunately, there are no universal rules. A landing page significantly differs from an online store though both websites serve as a marketing tool for increasing sales. The team of Web Design knows how important it is to discuss with the client the future features of his project. The final design depends on that.

The first step is to create a prototype. Our blog is going to tell you what it is and what for. In short, it shows what kind of structure and arrangement of elements the website will have. The designer who doesn’t understand the project won’t be able to present a suitable option.

The thoughtful and high-quality design helps businesses hold people on their web resources and get them acquainted with products. That promises to generate more revenue and increase the level of users’ satisfaction.

Design, which your user will like

We have to admit it is impossible to create a design that all your customers would like. You should endeavor to please only your target audience. The blog will reveal what design concepts you had better use.

Below, we have given a few tips.

1. Responsive design. Smartphones generate more than 50% of traffic, so make sure your site is displayed correctly on different devices. Maybe, it is worth creating a separate mobile version of your web resource. It fully or partially duplicates the information of the main version of the site. The user can easily switch to the desktop version.

2. Analysis of similar websites. Gather references if you don’t have a clue about the design you want. We’ll tell you how properly to analyze your competitors.

3. Sitemap. It is a necessary thing if you are planning to launch a multi-page web recourse. The sitemap helps in SEO by distributing the links, keywords, and so on.

4. Air. Any website or mobile application should have enough air. It means the distance between elements.

5. Call to action. Highlight CTA because the main task of most web pages is to make the user leave his contacts. The entire content must lead the reader to the CTA button.

Other tips you’ll find on the pages of our blog. We hope it will be helpful for you because its authors are the best specialists of the Web Design company. All their experience is reflected in the articles.

Three decades ago, according to apps developer company Agilie, none of the website creators were aware of good and bad web design: all online resources looked like web pages with text only. However, the increasing volume of content forced developers to place some emphasis by using pictures, different colors, and a lot of flash animation. This made it possible to highlight websites among thousands of others. Today, the design solutions used before seem awful, sloppy, and even terrible.

Modern design is a thing, which helps users better perceive and understand information. Besides images and text, loading speed and a thoughtful user experience play a major role in creating a good design. 

According to certain statistics, 39% of users are ready to stop interacting with the website if it takes too long to load it. Every additional second of loading reduces sales by 27%. 47% of users expect each web page to load in less than 2 seconds.

Remarkable things about the work of web designers

Web design is a part of the web development industry, the main tasks of which are:

• Designing web interfaces for sites and mobile applications;

• Considering the most convenient way of content presentation;

• Developing the structure of web resources;

• Page decorating.

A good design is one that:

• answers the questions “Who are we?”, “What are we doing in the market?”, “What do we offer?”;

• has a CTA (call to action);

• is optimized. Each page should be easy to use. The crucial element – the navigation menu – must always be clearly visible;

• is dynamic. The homepage without animations will quickly get bored. So, add dynamism to some elements.  

Web Design Development process

The development of a web design consists of the following stages.

1. Finding out the purposes of the client. You should understand who you are developing a website for and what problems you’ll have to solve. With this information, you are able to start planning the pages and features the customer needs.

2. Creating a sitemap and wireframe. At this stage, the designer decides how pages and functionality will be related to each other. The wireframe is a black-and-white mockup with an emphasis on the website’s structure.

3. Content creation. When you have an idea of how the website will look, you can begin to prepare pictures, videos, and texts.

4. Working on the visual brand. Availability of content allows you to start the layout of elements. If your client doesn’t have a brand book, you have to come up with it.

5. Testing. All pages are done, so it is a perfect time for running some tests. It can be performed by using different devices and/or special software (there are many site scanners in the market). At this stage, you should find as many problems as possible: from user experience issues to unworking links.

6. Launching. A month before the launch, your customer should decide on ways to promote the site. In another case, the web resource won’t bring the desired profit.

Web design directions

Web design is divided into numerous types. Below we have briefly considered them.    

UI/UX design

First of all, you should know that these two concepts are not interchangeable because they mean different things.

UX (user experience) pertains to the interaction between the user and the website. The success of your product or service depends on how easy it is to order something through your web-resource or get the necessary information. The layout of elements simplifies or complicates the interaction.

So, the UX designer’s task is to make sure that nothing on the website distracts users. One broken button or inconvenient feedback form can negate all the work.

UI design is the process of transforming wireframes into a polished graphical user interface. So, UI designers decide how to arrange elements and what structure the site will have.

Graphic design

Graphic designers are responsible for:

• Visual communication (posters, banners, and so on);

• Corporate style (logos, brand book, visual identity);

• Design of company’s products and souvenir stuff;

• Infographics (presentations, reports, documents).

Motion design

It is related to creating computer animations. Motion designers’ work is to animate different elements such as logo, text, pictures, icons, etc.

Product design

As you could guess, product designers develop products: digital (mobile apps, websites) or material (laptops, pencils, and other things). The main task is to do the best to make it convenient to interact with the product or/and use it.

Thoughtful design as a key to success

We cannot fail to mention certain companies, which succeeded in design. The first one is Apple. Its products are recognizable all over the world. Presentations of this manufacturer and its website attract numerous people: they are like a separate kind of art. Apple follows the concept of minimalism.

Another good example is Ripple. It is a cryptocurrency platform, which is one of the best instances of high-quality site development. Its web resource has a pleasant color scheme and a clear commercial offer. Developers added a helpful video explaining the basics of the Ripple network.

Thus, design is a very important thing that provides convenient interaction with your digital and material products. No matter how hard you try to promote them: nowadays it is impossible to be a leading company without high-quality design.